The Design Tabloid shared this video today about the Chappies “Edible art” campaign. If Marica from Design Monarchy won’t mind me quoting her on this: “(Chappies is) South Africa’s most iconic bubblegum”. I got a little lump in my throat as I watched it. It may have been the dreamspirational music, but methinks it was that creatives got together to give something beautiful to the community. I love love LOVE when creativity is used to serve. To fill people with wonder. More than it makes us proud to live in this beautiful country. It gives us hope.